Welcome, CEO! Build Your AI Company
Thursday 11 February 2027, 15:00–16:00
Speakers
- Gitta Bleijendaal
- Sandra Kiel
About this session
Congratulations. You are now the CEO of an AI company. The budget is approved, the pressure is high, and every department suddenly wants an agent. HR wants one. Sales wants three. Marketing has already promised something to the board. And IT would really like everyone to stop for five minutes. So, what do you do? In this interactive session, the audience takes over the company. You decide where Copilot belongs, which processes really need an agent, where simple automation would do the job, and where replacing human judgement would be a spectacularly bad idea. Two speakers will guide you through the chaos, challenge your decisions and, very likely, disagree with each other along the way. Because there is no perfect AI company and there is definitely no single correct answer. The provocation is intentional: companies are rushing to build agents before they have even decided which problems are worth solving. You will leave with a clearer way to question AI ideas, compare possible solutions and make better decisions around value, risk, adoption and the human role. Your company may survive. Your AI strategy might not.